Today, building a community around your business is so important.  Customers are increasingly making decisions based on alignment with their values. 

Purchases now represent a customer's 'vote,' and the brand is a symbol, an extension of the consumer. The internet has created a more level playing field that allows people too easily and quickly research what's out there. Having community allows your brand to break through the noise.

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Businesses need to build a community in order to promote meaningful engagement with their target audience. From these engagements, you can unearth ideas to help your brand grow, among the many other benefits that online communities provide.

Today, I will be talking to Danielle McGee, Founder of Black Business Boom about building an engaged community around your business.  

Danielle McGee is an award-winning small business advocate and certified digital marketer. 

In 2019 Danielle launched the Boomin’ Mobile App to expand services and drive more revenue to black-owned businesses.

With deep market knowledge, coupled with an analytical, detail-oriented approach, she is equipped to understand the needs of the most discerning audiences, delivering an experience rooted in customer service, integrity and expertise. 

Through her vision, the Black Business Boom brand has expanded to include Boomin University and Black Owned Nashville, a directory of over 1000 Nashville-based Black owned businesses.  

Founder of Black Business Boom

Danielle McGee is an award-winning small business advocate and certified digital marketer.

In 2019 Danielle launched the Boomin’ Mobile App to expand services and drive more revenue to black-owned businesses.

With deep market knowledge, coupled with an analytical, detail-oriented approach, she is equipped to understand the needs of the most discerning audiences, delivering an experience rooted in customer service, integrity and expertise.