Today, marketing is very much about engineering the customer experience. Once the focal point of creating a marketing campaign, creativity has been superseded by analytics, which in themselves are used to drive creativity.
The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience, and revenue is the focus of insightful business outcomes.
There is a term for this type of marketing. That term is called Digital Marketing. Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
In this episode, I interview Digital Marketing expert Saunder Schroder, Chief Marketing Officer at Disruptive Advertising. He & I will talk about "How To Properly Scale Your Business Leveraging Digital Marketing"
Saunder Schroeder, Chief Marketing Officer at Disruptive Advertising.
Throughout his career, Schroeder has been able to personally grow half a dozen businesses and have helped grow hundreds of other businesses by creating digital marketing strategies and helping scale two digital marketing agencies.
Saunder has also created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.