A business is not a business unless that business has clients or customers. The number one reason why you are in business, is to be able to provide value to individuals who need the service or the product you have.

In this episode, we're going to be talking about how do you connect and communicate to those clients, so they become individuals who want to patronize your business and be someone who markets your business word of mouth.

Today I interview Colin Jeffries Co-Host of the Rethink Marketing Podcast. Colin has over a decade of experience helping businesses reach the right audiences at the right time with messages that galvanize to action.Dr. Dee, works with small businesses who want to solve their cash flow problems. She is on a mission to keep small businesses profitable.

Colin Jeffries has over a decade of experience helping businesses and people reach the right audiences at the right time with messages that galvanize to action.

His background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to helping organizations grow.

In addition to serving a broad range of healthcare practices and providers, Colin is recognized as a pioneer in direct-to-patient marketing for addiction recovery.

He currently co-hosts The Rethink Marketing Podcast and leads marketing initiatives for BrightView, a comprehensive outpatient addiction treatment provider with more than 30 locations and 6,500 patients under care.